Lead Outside:
Stay closer to your clients and reach new audiences.

With experience in both the technical and creative realms, we craft public relations and media strategies that express the benefits of your business in the strongest and clearest terms.

Sample accomplishment

• Our client was a start-up that had developed a set top box and custom software that generated highly individualized surveys about consumer products. Their outreach campaign had gotten bogged down by jargon and a discomfort with new technology. We developed a revised communication strategy that highlighted the benefits of eliminating the complications of typical web-based focused groups, and helped land three new corporate accounts: Pepsi, CBS, and Gillette.

We help you balance innovation and risk and harness the power of citizen journalists who have had exposure to your company.

Sample accomplishment

• Our client was an interactive game company trying to gain traction in a competitive market. We recruited and trained a quality assurance team comprised of players, properly analyzed their feedback, and encouraged conversation in user groups. We were able to enhance the technical integrity of the game and create additional buzz among likely buyers.

We protect your brand integrity by building on what is already working in your environment.

Sample accomplishment

• Our client was a trade association with a very flat organization. They had multiple marketing pieces with conflicting tones and styles. We collaborated with their internal branding team to develop a focused streamlined campaign targeted to specific segments of their customer base of 1,800 businesses.

You'll benefit from our combination of tech, media and business savvy.

We were at the forefront of integrating new technologies with business campaigns and are experienced at both traditional and multimedia content production. We take you from creative brainstorming through to sustainable implementation with measurable results.

Contact us at 415-722-3228 for an initial assessment and a package and schedule that suit your unique vision, goals and requirements.

» Find out more about our Professional Development Sessions and Speaking Engagements.