About Us

Cathy Hammer

I founded Cathy Hammer & Associates as the Bay Area consulting firm that specializes in increasing the ROI in people. We develop talent strategies and management development plans aligned with your goals and boost business progress. You capitalize on your best people so that they work together more effectively and achieve superior results.

My background and training in business, technology, and media make it easy for me to adapt my methods to your unique goals, budget, and environment. I abide by the code of ethics (pdf) developed by the Institute of Management Consultants. My proven techniques and relevant real-world examples have enabled my clients (including Genentech Inc., The Global Image Group, the San Francisco Convention and Visitors Bureau, Hunters Point Family, and Entrust Technologies) to grow their leadership pipeline and swiftly develop the successful and effective talent management strategies essential to staying competitive in today’s market.

Proven track record

• Development of membership team for a convention and visitors bureau, which helped increase tourism by 11%
• Redesign of communication strategy for a start-up that landed three corporate accounts—Pepsi, CBS, and Gillette—in their first year
• Coaching of a small architecture firm to land a $16M contract, their largest in 3 years

Earned Expertise

• Co-author "Tips and Tactics for Conducting E-Commerce" (Inc. Business Resources)
• Principal of 4Views and Senior Consultant with Oak Tree Project San Francisco team
• Chair of the Directors Guild of America San Francisco Screening Committee and networking team member
• Thoroughly trained in the DiSC Classic and other Inscape instruments
• BS from Northwestern University School of Communication
• Certification in Training and Development from U.C. Berkeley Extension and in Computer Programming and System Analysis from UCLA
• Co-developer of backend software for "The Price is Right"

» Print Cathy Hammer's bio (pdf).

4Views: A Business Advancement Consortium

I am proud to be a Principal in 4Views, a business advancement consortium dedicated to helping our clients align their organization with their business goals to produce measurable results. We all have first hand relevant business experience and can hit the ground running on the problems you face. So if your business is simply not achieving what it could, contact us about our tailored solutions that enable sustainable success.

» Find out more about How We Work.